Customer Relationship Management System
Software for customer relationship management
Customer Relationship Management (CRM) describes the management of customer relationships (as the term ‘customer relationship’ aptly describes). CRM also plays a supporting role in the acquisition of new customers, enabling companies to target potential new customers in a targeted manner.
What is a CRM system needed for?
The aim of a CRM system is to optimise long-term customer relationships. By using customer-relevant data, customer wishes can be better understood. This makes it easy to identify where action is needed, thereby increasing customer satisfaction .
What CRM functions are typically required?
The most frequently requested functions for a CRM system are:
- Contact and customer data management
- Marketing management (of product and image campaigns)
- Sales management
- Customer service management
- Task and appointment management
- Email and communication history
- Reporting and analysis
Are there critics of CRM systems?
Critics often raise concerns about data protection. It is absolutely essential to protect personal data from unauthorised access and unauthorised use.
Find out more about our Customer Relationship Management System module on the digital platform TQG businessApp cloud platform. The completely audit-proof software for ensuring your compliance requirements are met.
